Sunday, July 5, 2015
Thoughts about Design & Color
I'd like to address what most people believe are the "rules" of design and the usage of color. Many artists and designers learn these so called "rules" during their training; art school, design school, college or otherwise. These rules are good, useful, dependable, but are simply guidelines. In order to become a truly great designer or artist, one must contemplate how to break these rules. Yes, you must know the "rules" first in order to decide how you will "break" the rules. This is essential. For instance, with this frame design. Most designers would say to use red sparingly. Yet here, the top mat is red; it is the predominant hue. Why? Because the photographer/artist/designer has presented me with a piece that does, in fact, use red quite sparingly. The piece itself overall is grey and white with strategic splashes of color. So, in order to enhance this work, I chose a saturated red as my starting point. Then I used a saturated blue as my inner mat accent. Although it is almost impossible to read at this resolution the second mat is a very muted violet. This color combination is a complete departure of traditional color theory - but it works. Then I pair this with a black lacquer frame stacked upon a proportionately smaller and simple gold frame. I finish the design with a brushed gold rope fillet which coordinates with that inner frame. The result is successful because the red, black and gold draws your eye into the artwork. These design elements compliment the piece without fighting it. What do you see? You see this dress design on the dress-form and the name "LEILA". You basically ignore the predominant the red mat, the inner bright blue mat, and appreciate the subtle colors of the work itself. Am I wrong? This treatment breaks every "rule" of design and color, yet it works.
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